Privacy Policy

Last Updated: 1/6/2026

1. Introduction

The Lobster Pots (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, make an enquiry, or subscribe to our mailing list.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

The Lobster Pots is a hospitality business operating small boutique hotels in South Yorkshire.

For the purposes of data protection law, we are the “data controller” of your personal data.

3. The Information We Collect

We may collect and process the following personal data:

Mailing List and Marketing Sign-Up

  • First Name (required)

  • Surname (required)

  • Email Address (required)

  • Telephone Number (optional)

We will only send marketing communications where you have explicitly opted in by ticking the relevant consent box.

Website Usage Data

When you visit our website, we may automatically collect:

  • IP address (anonymised where applicable via GA4 settings)

  • Browser type and version

  • Device information

  • Pages visited and time spent on pages

  • Referring website

  • General location data (based on IP, non-precise)

This is collected via Google Analytics 4 (GA4) only where you have given consent via our cookie banner.

4. How We Use Your Data

We use your personal data for the following purposes:

  • To manage and administer our mailing list

  • To send marketing communications (only where consent has been given)

  • To respond to enquiries or customer communications

  • To improve our website, services, and user experience

  • To analyse website performance and usage trends (via GA4, with consent)

  • To comply with legal obligations

We do not sell your personal data.

5. Lawful Basis for Processing

We rely on the following lawful bases under UK GDPR:

  • Consent – for marketing emails and analytics cookies

  • Legitimate Interests – for basic website functionality, security, and service improvement

  • Legal Obligation – where processing is required to comply with applicable laws

6. Marketing Communications

If you subscribe to our mailing list, we will only send you marketing communications where you have actively consented.

You can withdraw your consent at any time by:

  • Clicking the unsubscribe link in any email

  • Contacting us directly using the details below

Withdrawal of consent will not affect the lawfulness of processing before consent was withdrawn.

7. Cookies and Analytics

We use cookies and similar technologies to operate our website and understand how it is used.

We use Google Analytics 4 (GA4) to collect anonymised usage data, but only where you have given consent through our cookie banner.

For more information, please refer to our Cookies Policy.

8. Data Sharing

We may share your data with trusted third-party service providers who help us operate our website and services, including:

  • Email marketing providers (for mailing list delivery)

  • Website hosting providers

  • Analytics providers (Google Analytics 4, subject to consent)

All third parties are required to process your data securely and in accordance with UK GDPR.

We do not share your data with third parties for their own marketing purposes.

9. International Transfers

Some of our third-party providers (such as Google) may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, such as UK-approved Standard Contractual Clauses or equivalent protections.

10. Data Retention

We retain personal data only for as long as necessary:

  • Mailing list data is retained until you unsubscribe or request deletion

  • Analytics data is retained in accordance with GA4 settings (typically up to 14 months, unless configured otherwise)

  • Enquiry data is retained only as long as needed to respond and manage the enquiry

11. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your personal data

  • Object to processing in certain circumstances

  • Withdraw consent at any time

  • Request restriction of processing

  • Request data portability (where applicable)

To exercise these rights, please contact us using the details below.

12. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, or alteration.

13. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

The Lobster Pots

Email: [INSERT EMAIL ADDRESS]
Telephone: [INSERT TELEPHONE NUMBER]
Address: [INSERT BUSINESS ADDRESS]

16. Complaints

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO):

Website: https://ico.org.uk

We would, however, appreciate the chance to deal with your concerns first.